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Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14
Salesforce.com will launch a major strategic shift next week from a sales-driven CRM company to one focused on long-term customer success. Salesforce CEO Marc Benioff leaked part of the plan last...
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Discussion Point: Who’ll Win the Digital Marketing Arms Race?
Sitecore CEO Michael Seifert caught our attention last month when he claimed the "arms race" among 1,000-plus digital marketing vendors is hurting the industry. "Frankly, I think it’s getting absurd,"...
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Computing Moves from Personal to Intimate #DF14
It’s hard to say which is more disruptive in San Francisco today: tearing up downtown streets for a new cross-town subway or Dreamforce, the tech conference that has added 135,000 pedestrians to the...
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Forrester Analysts Focus on Adaptive Intelligence #DF14
It’s no secret in the age of customer-centricity that marketers need to leverage data to enhance service levels. So how’s that going? Not that well, it seems. Two principal analysts for Forrester...
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Salesforce Catches the Wave to Customer Success #DF14
There aren’t many CEOs who’d hire the Beach Boys to break into "Good Vibrations" in the middle of a keynote address. Then again, there aren’t any technology evangelists quite like Marc Benioff. After...
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Salesforce Shares Its Marketing Vision #DF14
Matteo Sala, a developer and analyst from Italy, strolled away from Salesforce.com’s Marketing Cloud presentation at Dreamforce today liking what he saw. "The marketing cloud is very exciting. Journey...
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IDC Predicts Big Changes, Fast Growth in Digital Marketing
IDC expects the global market for enterprise marketing software to soar to $32.3 billion by 2018 — a jump of more than 50 percent. But it won’t come easy. It will require a delicate balance of...
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The Next Phase of Collaboration: Getting the Job Done
While many companies struggle to adopt social business practices, others have found ways to generate real business results through collaboration. The difference often comes down to a structured...
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Leveraging TagMan’s Technology, Ensighten Launches ‘Attribution’
As marketers track their customer’s journey across channels, a key factor is creating tags that follow the footsteps.Ensighten today released a new product called Attribution that is designed to make...
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A Signpost on the Road to Marketing Automation
As technologies mature, two nice things typically happen: the price falls and capabilities rise. Soon almost everyone can take advantage of it. Consider cell phones. They were expensive, bulky status...
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Facebook Flexes Its Mobile Muscle, Lifts Profit 90%
If there were any doubts about Facebook’s momentum after Twitter’s disappointing financial outlook, they vanished yesterday when the social network exceeded earnings expectations with a third-quarter...
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Leverage Data-Driven Marketing to Measure Business Impact
As the growing reliance on data reshapes marketing, many CMOs wonder which metrics to collect and how to use them to boost company profits. There’s a secret to that. In fact, there are four. Heidi...
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Tibco Launches New Data Tools #TibcoNow
Tibco isn’t sitting on the sidelines while waiting for its $4.3 billion takeover to close. The company today announced new data tools designed to help it remain competitive. At its annual Tibco Now...
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Kana Adds a Social Network to Its Call Center Toolbox
It can’t be easy to work in a call center, listening to gripe after gripe from customers. When they can’t solve the case, agents tend to put customers on hold while they get help from managers or...
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AEM Users Ask Adobe for Quicker Integration #EVOLVE14
Webster defines a community as "a unified body of individuals," but that may not be the case when the Adobe Experience Manager (AEM) community convenes at EVOLVE’14 in San Diego on Monday. While AEM...
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7 Ways to Blend Content and Commerce to Boost Sales
Most marketers know the best way to increase sales is by sending the right message to the right customer at the right time. Yesterday, a CMSWire webinar explained how to do that by following seven...
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SDL Will Consolidate Its Marketing Cloud in 2015
At a time when its larger rivals are building up their marketing clouds, SDL is planning to consolidate its cloud in January to just four product groups from the current seven. The shift in strategy...
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Why Digital Marketing is Like Hockey #EVOLVE14
Entrepreneur Ira Lessack kicked off the annual Adobe Experience Manager (AEM) conference by posing an interesting question to a panel of experts. Digital marketing has been discussed for years now, he...
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Adobe Promises ‘Software Change is Good’ #EVOLVE14
You commit to a new software platform for your business. You migrate your content. You customize solutions to support it. And then the vendor makes some big changes. Sound familiar? Today, users of...
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