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Say What? Why Sentiment Analysis Continues to Fail Digital Marketers
Technology can help filter the mighty river of unstructured data flowing into your company’s marketing department, especially from sources like social media. But does it really enable you to...
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Discussion Point: Does Marketing Automation Enhance CX?
The terms "marketing automation" and "customer experience" trip off the tongue of the modern marketer with increasing frequency. But it’s not always clear how the former enhances the latter. We took...
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Oracle Builds a New Station on its Social Route
Social business tools promise to help us to share, explore, discuss and advance ideas in a fun, collaborative way. But it’s not always like that. Often, the social community turns into commodity, as...
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Sitecore Pulls It Together for Vegas Debut #SYMNA
Often overshadowed by other marketing clouds, Sitecore will enjoy its day in the Las Vegas sun next week when it unveils a major update to its customer experience management platform. Though it’s not...
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Coveo Offers Free Search for Sitecore Customers #SYMNA
Sitecore clients got more than a bag full of tchotchkes at the company’s conference in Las Vegas today as Coveo announced a free version of its enterprise search engine for Sitecore’s 4,000...
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Sitecore Takes on the Competition with Version 8 #SYMNA
With about 1,000 digital marketing vendors competing in an arms race, Sitecore’s CEO made it clear today that he intends to be among the superpowers. Michael Seifert complained at the start of the...
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Three CX Consultants Share Strategies in ‘Connect’
As marketing shifts from campaigns and brand-building to analytics and cross-channel personalization, there’s growing importance in understanding and shaping each customer’s experience. There are more...
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How to Ensure Success in Your Customer’s Journey
You wouldn’t climb the highest mountain without a guide or take up parachuting without an instructor. So why expect your customers to succeed without some guidance? Today, it’s important to help your...
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Larry Ellison (Finally) Steps Aside as Oracle’s CEO
It seems that Larry Ellison — the only CEO in Oracle’s history — would like to devote more of his time to the creative side of things now that he’s a septuagenarian. He’s giving up the chief executive...
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Kana Blends Analytics Into Its Customer Engagement Suite #Connect2014
Since Verint bought KANA earlier this year for $514 million, the question has been how the business analytics company would blend KANA’s customer experience services into its suite of employee...
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Making Sense of B2B Marketing Analytics
Almost every B2B marketer understands analytics have changed the way goods and services are sold. Many, however, don’t understand how to translate all those numbers into actions that generate more...
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Alfresco Aims Higher as it Launches v5 #AlfrescoSummit
When you say open source and enterprise content management in the same breath, most practitioners probably think of small and medium businesses rather than global enterprises. With today’s launch of...
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Marketing Budgets Rise, CMO Tenure Falls
Two studies from IDC’s marketing group provided mixed messages for CMOs. First, the good news. A survey of 101 large technology companies showed that they expect to increase their marketing budgets by...
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Verint Marketing Exec Calls Kana Acquisition a Game Changer
Acquisitions in the customer experience arena are reshaping marketing communications as consumers grow more powerful, more demanding. Consistency in communication across all channels is now a key...
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Razorfish Exec Shares Tips on Data-Driven Marketing
What today’s marketers can do, want to do and intend to do often doesn’t match what they actually do in data-driven marketing.In yesterday’s CMSWire Webinar "How to Avoid Failing as an Always-On...
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Oracle has Finally Figured Out the Cloud #OOW14
It was just six years ago that Larry Ellison famously dissed cloud computing at an analyst conference. But this year’s Oracle Open World is all about the cloud and Oracle today made sure all 60,000...
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Oracle Seeds BlueKai into its Cloud #OOW14
Oracle’s multibillion-dollar buying spree of marketing technology companies bore new fruit today as it announced the integration of its BlueKai data management platform with Eloqua’s marketing...
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Ellison Does His Own Demos, Loves His New Job #OOW14
It was classic Larry Ellison on stage, part brilliant computer scientist, part hammy comedian, always entertaining. Oracle OpenWorld, his company’s mammoth annual convention that virtually shuts down...
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What CX Experts Learned This Week #OOW14
After 300 sessions revolving around the customer experience at Oracle OpenWorld, a panel of senior practitioners today tried to summarize what they learned about social media, marketing and sales....
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Jim Lundy: Driving Value from Social Business Networks
It’s been years since companies began adding in-house social networks to enhance collaboration among employees. Now it’s time to get real business value out of them. Until recently, many companies...
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